Introducing PremiumFree – Why pay? Just watch!

Introducing PremiumFree, a free-to-air satellite television bouquet, launching in Sub- Saharan Africa on May 1, 2021, including South Africa.  The offering will kick off with 18 channels ranging from sport, movies, telenovelas and drama series to kids’ content, gospel, comedy and reality programming.

PremiumFree channels can be accessed through free to air decoders via satellite.  The channels are supplied by AfricaXP, the leading independent creator of both African and international themed TV channels customised for Africa.

Already popular across West Africa, PremiumFree is rapidly  being recognised  Africa’s leading  free multichannel TV service, bringing millions of African households the best free TV bouquet in their  market  via satellite. By bringing so many pay TV quality channels across themes suitable for the whole family PremiumFree is a revolution in the TV market with its bold new message: Why pay? Just watch!

“We are extremely excited to be launching PremiumFree on additional satellites in the African market as this guarantees easy access for every home in Sub-Saharan Africa  Dishes originally set up to receive Openview or DSTV in SADC countries can be connected to cheap free to air decoder to receive our channels – so it’s cheap and easy for viewers to receive our free channels in these tough economic times,” says Craig Kelly, AfricaXP CEO. “We think that the quality and variety of channels on offer is more compelling than entry level Pay TV bouquets. There really is something for everyone, in the line up – and at a price point of zero, it really is an offering that is hard to beat!”

Viewers can enjoy premium African entertainment channels such as True African, Afriwood Blockbuster and Africawood Series as well as Romanza – telenovelas, Limelight – Hollywood movies, Fresh – Lifestyle & reality, Kiddiwinks – Kids, Sports Connect – Sports Action, Magazine and News, LOL Africa – Comedy, Fight Night – Martial Arts & Boxing, Diva – Entertainment news,Fashion and Gossip, Mindset – Education.

From 1 May 2021, PremiumFree will now also be available on Intelsat IS20, joining the existing distribution on Eutelsat 7B and 16A. This Bouquet is broadcast unencrypted and “Free to Air” – NO PAYMENT REQUIRED. “Viewers need to speak to any friendly satellite dish installer, check satellite and decoder  tune in details on the PremeiumFree website  and tune in a free to air decoder to start watching. It’s that simple” adds Kelly.

Your Questions Answered

  • How do I receive PremiumFree

You need a satellite dish and you need a generic “free to air” decoder.

  • Where must my satellite dish be pointing?

Towards IS20 at 68.5 degrees East. If you can pick up Open View or DSTV in Southern Africa, then your dish is pointing in the right direction.

  • What kind of decoder do I need to receive PremiumFree?

Any generic or universal Free to Air decoder (Mpeg4 DVB – S2-).

  • What is a “Free to Air” decoder?

Most “service specific decoders” like those for DSTV and Openview decoders to not tune into the hundreds for free channels available on satellites, but Free to Air decoders tune into any channels on a satellite like a radio tunes into the any station. Almost any non-service specific decoder that is new and available for sale now is likely to work – it does NOT need a smart card slot or any encryption system imbedded.

  • What are the tuning in details?

IS20 at 68.5 degrees East

  • Frequency: 12722
  • Polarisation: Horizontal
  • Symbol Rate: 30000
  • Modulation: DVB-S
  • FEC : 1/2

  • Can I choose my own channels on PremiumFree or is it all inclusive?

The PremiumFree bouquet of channels are free today and always. Watch the ones you like anytime, day or night.

  • Are there any PremiumFree channels that require extra pay?

No – all the channels in the PremiumFree bouquet are free today and always will be.

  • If I have a DSTV or Openview installation, can I receive the PremiumFree bouquet through these decoders?

The operators of these services sell decoders that only tune into their own channels .

  • I need more help

Contact an installer, they will be able to help.

  • Need more info?

Visit the website:

AfricaXP goes all out to beat the market’s pay TV blues by developing its own free-to-air satellite TV platform,

7 May 2019Top Story

Kwese’s withdrawal from the Sub-Saharan African pay TV market late last year was one of a long string of failures in this sector. Content distributor and linear channel creator AfricaXP has been riding the ups and downs of supplying pay TV operators and decided to create its own free-to-air platform. Russell Southwood talked to AfricaXP founder and CEO about its new platform

Distributor AfricaXP launched its first linear channels in 2013 and pioneered the idea of selling low-cost channels that would enable new operators to get a foothold in the market. It offered tech-convenient services like remote and cloud play-out along with a non-exclusive multi-platform, multi-territory commercial model for both pay TV and OTT operators.

As we talk about the market, Craig Kelly takes me through the failures and market stresses that the pay TV market is going through. At the level of the “big players”, DStv has been performing less well, was up for sale at one point and is now being spun out of Naspers because its returns are too low. Wananchi-owned Zuku has also been up for sale and is not making waves in terms of market share. Kwese TV went all-in to become a pay TV player but pulled when it failed to get the volume of subscribers needed.

The survivors have been StarTimes, sub-regional East African player Azam TV, Openview HD and Kenya’s Bamba Digital Television. The players no longer in the market include: GTV, Trend TV, Consat, TOP TV, actv, MyTV and Smart TV. Alongside this pay TV market, the new revenues are equally uncertain. Kwese TV took over iflix Africa after it failed to get sufficient traction. BuniTV was bought out by Trace. PCCW’s has closed.

As Kelly observed:” The existing model focused on selling content to unstable broadcasters has not yielded sustainable growth for 20 years and cannot be considered a sensible ‘business development’ strategy’. Content owners need to identify other revenue sources.”

As a result, AfricaXP began to focus on the idea of an ad-supported TV platform. International advertising agencies have long looked for a way of focusing cost-effectively on different parts of the continent for their brands:” The market aspires to having access to a multichannel “Pay TV like” entertainment experience but largely cannot afford Pay TV so the market is ripe for a quality FTA DTH bouquet.”

Building free-to-air audiences will come from three different directions: through a satellite platform, supply non-exclusively to third party platforms (DTT, Pay, Local FTAs as low cost as possible to ensure carriage) and to create a free, ad-supported MNO platform. To glue all this together, AfricaXP is working with a specialist ad sales agency and in the future, will conduct audience research to demonstrate its proposition.

Adnet Media is the newly formed Advertising Media Sales House, representing media opportunities across platforms, across Africa. Its first two media platforms are AfricaXP’s Premium.Free a DTH FTA TV bouquet in West Africa and Taxi Times, distributed fortnightly at taxi ranks across South Africa. It is headed up by Dave Kelly and Debbie Brady, both of whom have considerable experience in ad sales.

The biggest part of AfricaXP’s strategy is Premium.Free, a new 13 channel TV bouquet transmitted on the SES West Africa Astra 2G KU-Band beam at 28.2°E This satellite beam reaches well in excess of 9 million TV households in West Africa. The bouquet has four channels of completely African content: True African (Movies, Series, Lifestyle – 65% West African), Afriwood (frican Soaps and Drama Series – 65% West African), Pulse P (Local, African and International Music, Interactive, Gossip and Youth Lifestyle) and Cinema Hausa (Hausa movies and Series)

There are 6 international channels with 20% localized content including: Life TV, fresh, Gospellife, Kiddiwinks. LOL Africa and Sports Connect. Finally there are three international channels: Fight Night, Romanza Africa (telenovelas) and Limelight (international movies and series).

Digital Landscapes 2019 Sub-Saharan Africa’s Digital Landscape and its Top 11 Markets

Digital Landscapes 2019

Balancing Act has just published a 148 pp report called Sub-Saharan Africa’s Digital Landscape and its Top 11 Markets – data prices, smartphones, digital content and services and e-commerce. After four year’s research, it’s my analysis of how big Sub-Saharan Africa’s online activity really is; who’s actually paying for anything; how they’re paying for it; and what they’re doing in terms of online behavior (both content and services). It has over a thousand data points in it, many from completely new sources. I think you and your colleagues will find it very interesting and useful. The report is now published and the price is GBP1,650.

If you’re interested in seeing Contents Page and a full listing of all tables and graphics just mail me send me an email requesting it. To buy the report, just send me an email requesting an invoice:

VivaBox Partners with AfricaXP

VivaBox partners with AfricaXP to provide premium content for MTNTV Ghana

1 June 2018


Johannesburg, May 30, 2018 – AfricaXP(AXP), Africa’s leading provider of premium themed content announced today that VivaBox DMS, a leading turn-key Mobile IPTV/OTT provider for Telco’s has signed a multi-year contract to provide premium content for MTN-TV (Ghana).

Under this agreement, 10 premium AXP channels will be provided to VivaBox for the MTNTV platform. MTN Ghana’s 14 million subscribers will have access these channels specially themed to meet the needs of the African market.

AfricaXP, Head of Channels, Francois Schreuder said: “our channels are themed with the audience in mind. The bouquet brings a balance of African, kids content, sports, telenovelas, lifestyle, factual and International movies to the audience. We are delighted to partner with Vivabox”

Executive Director at VivaBox Ghana, H.E Princess A. Ocansey, noted: “The Premium-one blends AXP content and top local channels into an affordable, yet appealing bouquet to the Ghanaian viewer”.

AfricaXP maintained it’s commitment to support innovation on the continent according to CEO, Craig Kelly, who noted “we are passionate about supporting new and innovative offerings on the continent, and our channels will be a compelling addition to the VivaBox powered MTN-TV platform. The subscriber base, technology and content make a win win scenario for all and we look forward to a fruitful relationship in the coming years”.

VivaBox CEO, Julius Nyingmeh, said: “AfricaXP is a valued partner. This deal further strengthens our pan-African expansion strategy to provide turn-key solutions to telco’s. It’s about combining exciting African content with carrier grade technology, partnering with MTN Ghana to make this affordable to the end-user without compromising the viewer experience.

AXP channels will be offered in the MTNTV Premium-one bouquet from July 2018, alongside International news and local Ghanaian channels. MTN subscribers with access to a smart device will be able to access the MTN-TV app on Android, IOS and Web while the Viva 4G and Viva-Connect Tv Boxes will be available for homes and MTN Fiber to the home subscribers.