STOCKHOLM: Magine has secured four new partnerships, including with being, which is tapping into the company’s cloud-based platform to enable access to the FIFA World Cup, the NFL, Formula 1 and the French, U.S. and Australian Opens in 16 countries.
Olivier Dufour, the director of digital at being, commented: “Magine serves our premium content to hundreds of thousands of customers each day in 16 countries. They supported the launch of bein’s digital on-demand services securely, delivering our premium content on a reliable and proven platform.”
Magine also landed a partnership with Nick Fraser’s new documentary streaming service Yaddo, which will see a range of critically acclaimed documentaries streamed to over 160 territories this fall.
Fraser, former head of documentaries at the BBC and founder of Yaddo, said, “Magine was the obvious choice as a distribution partner when we looked beyond technical capabilities. Their commitment to providing a TV Superhighway, at the service of great content, makes them the perfect partner to build a truly innovative global business model with.”
An agreement was signed with a Beijing-based digital TV system operator that saw the start of a drive to build, launch and operate a cloud-based video streaming system for the Chinese market, which will see Magine’s TV Superhighway stream live TV to more than 100 million Chinese households. Marten Liu, a Chinese digital TV executive, said: “We are delighted to have Magine as our partner for this important development of our internet video streaming system and service offerings.”
Magine recently entered into a partnership with Africa XP to extend their business beyond existing conventional broadcast platforms, additionally monetizing their channels in partnership with dynamic, new and direct-to-consumer digital platforms. Craig Kelly, the CEO of Africa XP, commented: “Magine gives our channels global reach affordably and offers our operator partner’s instant OTT deployment of our channel bouquet in their markets—this expands our footprint and revenue generation potential exponentially.”